Strategic Interventions and Results

The scaling success was not a result of simply increasing budgets, but rather three integrated strategic shifts in Funnel Optimization, Creative Filtering, and Horizontal Scaling.

1. Funnel and Offer Optimization (The $5k Save)

The most immediate and impactful change involved the backend of the client’s offer.

• Action:The agency identified that a $5,000 cash incentive offered to applicants upon job placement attracted low-quality leads that rarely completed the program. The incentive was removed entirely.
• Impact:This single action instantly saved the client $5,000 per successful applicant and filtered out low-intent applicants, providing a massive immediate boost to profit margins that funded subsequent scaling efforts.

2. Data-Driven Campaign Restructure

The team redefined campaign optimization beyond “vanity metrics” like a low CPL.

• Action:Campaigns were restructured to track and optimize for deeper funnel events (Steps 2, 3, and 4 in the screening process) rather than the initial lead acquisition (CPL). Creative testing was shifted to favor “boring” but highly selective content.
• Impact:This focus attracted a higher-intent applicant Although initial CPL may have slightly increased for some campaigns, the overall Customer Acquisition Cost (CAC) was reduced by 50% at scale, and the conversion rate through the 4-step funnel soared to a groundbreaking 60%.